thank you sales letter template

Thank you sales letter

How do you write a thank you note after a purchase? Make sure to have a look at this sample sales letter to impress your customers and invite them for upssales.

bizzlibrary template file type image
Business Letters
.docx (0.02 MB)


In sales, a first impression is always very important! It can happen that your customer already purchased your goods or services before you were in touch with them. It doesn't matter if you know your customer already, the first time you are in touch with them, you must be sure it's meaningful.

How do you write a thank you note after a purchase?

The way you present yourself to your customers or clients is important. It can even be critical if a potential customer decides to proceed with your offer, based on positively received opinion regarding the documents (templates) that you are sending to them. Therefore it’s important to communicate in a professional manner to your customers. This template will help you establish confidence with your customers and will help you lower cancellations and increase repeat and referral business. You can use this in letter format. Feel free to use this sales letter to your advantage. Adequate communication is essential, in order to have truthful and accurate information exchange and to make the business grow. 

There are a few basic requirements or guidelines for a strong sales letter to take into account, such as the following:

Checklist Sales letter:

  • Write a text and imagine like you are a customer;
  • Immediately clear about your company, introduce products/services in an attractive way;
  • The structure is standard: introduction, body, and conclusion, but you must apply AIDA ; principles (Attention – Interest – Desire – Action);
  • Use a comfortable to read conversation style;
  • Use headlines to capture the attention of customers and get readers interested;
  • use short clear sentences and compose the text in short paragraphs;
  • Brief, preferably one page in length;
  • Edit and re-edit your text until it’s satisfying for 110%;
  • Clean, error-free, and easy to read;
  • Structured and written to highlight your strengths.

Consider the following when you draft a follow-up message to your existing customers, without being too pushy or annoying:

  • Plan and keep track of your last and future communication;
  • Consider the advantages of an email and phone call;
  • Build towards less formal communication channels;
  • Each meeting should be meaningful, and you need to provide new, correct, and valuable information;
  • End each conversation with a clear result and action point for the next step;
  • Make sure you do not follow-up too often and check with customer if they appreciate the frequency;
  • Be assertive and persistent;
  • If you do not know the answer, don't lie, just explain you need to double-check it first;
  • Work the company, not the prospect;
  • Know when it is time to quit the meeting, don't repeat the same message twice.

When you follow these suggestions, you can be sure that you can grab your readers’ attention. Additionally, have a look at below sample sentences:

Sample sentences sales letter:

What better approach to convince them than by using a professional business or sales letter, such as this one?

  • First of all, I would like to say thank you and congratulate you on your recent purchase, to buy our {{Service / Product}}.
  • We are confident that, like the rest of our customers, you too will be glad you did.
  • We want you to know that even after the work is completed, we want to keep in touch with you.
  • We have truly enjoyed having the opportunity to serve you, and I hope you are enjoying your {{Service / Product}}.
  • Our company would love to have the opportunity to work with you again.
  • If there is ever anything, we can do to assist you, please do not hesitate to contact our office.
  • In particular, you may be interested in {{Product/Service That Might Interest Customer}} to complement your recent purchase.
  • Occasionally, you will receive special notices from us regarding our programs such as our Customer Referral Program. Please watch for them.
  • Again, thank you for your business. We look forward to serving you again in the future.
  •  If you ever have any questions, don't hesitate to call. We are here to service you. 
  • Thanks again for your business and we'll give you a call prior to getting started. 
  • Thanks again for your business. We are available by phone and email in case of any queries.
  • Yours sincerely,

Download this sample Sales Letter after purchase and impress your customers with a professional sales letter! After downloading and filling in the blanks, you can customize every detail, typography, font size, and appearance of your cover letter and finish in minutes. This file is created by sales professionals, is intuitive and available in several kinds of formats, such as PDF, WORD, etc. After downloading and filling in the blanks, you can customize every detail, typography, font size, and appearance of your sales letter and finish in minutes. 

Is this letter not exactly what you were looking for, browse through our other letter templates, or check out and download our basic or advanced sales templates.

Download this professional Thank You Sales Letter template now and send it out directly! 

The content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained this site constitutes a solicitation, recommendation, endorsement, or offer by Bizzlibrary or any third party service provider to buy or sell any securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the securities laws of such jurisdiction.


Reena Williams(10/29/2020) - GBR

Great file, provided good example of what I need

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