SWOT Analysis template
How to create a SWOT Analysis? Making a Strength Weakness Opportunities and Threats analysis gives you strategic advantage on planning, evaluation and analysis
.xlsx (0.08 MB)
What is SWOT analysis and examples?
SWOT analysis definition: A SWOT analysis is a configuration of an organization's or projects' Strengths, Weaknesses, Opportunities, and Threats. The common way is to make a matrix and place the 'internal' Strengths and Weaknesses on the Y-axis, and the 'external' Opportunities and Threats on the X-axis. The importance of making a Swot analysis lies in its primary objective to provide input to make a strategy and develop a full awareness of all the factors involved in making a decision.
Besides the strategic advantage, a SWOT Model can also be a powerful tool for quality management, for example for strategic planning, evaluation, and analysis. By using the SWOT model, you can structure and manage brainstorming sessions, and they will help with idea generation, evaluating issues, and to create achievable targets.
Detailed swot analysis examples:
- reputation in marketplace
- product durability and life cycle;
- products, quality, reliability;
- product performance relative to the competition;
- ongoing product innovations.
- little competition decisively;
- market is open to innovations;
- export is possible;
- good profit margins.
- shortage of key employees
- not tested or no pilot;
- inadequate management span;
- no direct marketing experience;
- limited budget;
- holes in a series of sectors,
- drying product innovations.
- large competitors that are operating at a minor level
- small competitors that invade the marketplace
- other legislation coming;
- high-pressure tight labor market;
- possible accession cash-rich competitors;
- competition on raw materials procurement.
For more details of SWOT analysis examples, download this SWOT analysis Excel Template directly. It contains a detailed and global SWOT analysis matrix, as well as more examples.
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Peter Berg - GBR
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