Persuasive Sales Letter

Persuasive letters or messages convince the readers about the arguments made by the writer, so they believe his or hers' point of view. Professionals believe that strong sales messages are persuasive in nature and have great positive impact in decision making process of the consumers.

How to write a strong persuasive sales letter?

The perfect persuasive message contains, that will be effective and successful, contains of a mix of the following spectrum: reason vs emotion. Every piece of content has elements of:

• Ethos, or credible; 
• Pathos, or passion / energetic / enthusiasm; and 
• Logos, or logic and reason. 

Persuasive Messages are usually short and compact.  It is not recommended at all that you write a lengthy messages that will bore the audience. Here you will find some tips to write Persuasive messages in business communication. So hold on with it and keep scrolling to get the benefit.

• Outline the structure of the message in a way so as to gain attention.
• Highlight the main idea of the message which should capture the audience interest.
• Polish the words until you have achieved the level of satisfaction with what you have and what you need.
• Use motivating and encouraging tone. 

The tone of your letter should meet the audiences expectations and has to be enthusiastic, encouraging and fruitful for the audience. Try to stay honest with what you say to the readers in your content. However, clickbait is now so generally accepted, that it's not a problem anymore to exaggerate to attract readers. However, in your message explain why you use a clickbait title and choose your words carefully. It would be best if you make an impression through reality-based facts. Below is attached a sample for your help and ease. 

Persuasive Sales Letter

Dear Mr./Mrs. {{Name}},

The number one mistake people make when buying {{product}} is {{explain mistake}}. That’s why we are glad to {{introduce your product}}. It is {{features and benefits}}. This {{product}} is in the market for last three months and we have got positive responses from many of our customers. We will feel glad to {{introduce your purpose}} 

I will be proud to {{reintroduce the features of the product}}. I would like give a demonstration to you. We hope for a good business prospect.

If you have any questions, please feel free to contact me directly. Looking forward to your reply.

Yours sincerely,

Check out this Persuasive Sales Letter sample now for your reference that includes several types of persuasive messages in advertising. Download this Persuasive Sales Letter right now for free from our website. Share it with your colleagues in need. If you think that this letter does not fulfill your criteria and needs, then head to the main page. We have a lot of content that will suit your needs. We are also up for your valuable feedback. In case of any queries, reach out to us via the feedback section and we’ll get back to you.