Dealer Appointment Letter

How to increase dealer sales? A dealership network strategy is a smart method to increase your business and helps to achieve goals for the business.

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A dealership network strategy is a smart method to increase your business and helps to achieve goals for the business. When done right, it’s the path to a well-oiled sales machine that generates revenue.

How to increase dealer sales?

When you are working on your dealer network development strategy, it's important to work with professional document templates, such as: authorized (sole) distributorship appointment letters, dealer contracts, dealer sales plans, etc.

This document provides you with the tools to start setting up such a dealership network. It includes several dealership appointment letters for authorized dealership or sole distributorship. Also it provides space to explain the business and products/services, as well as a sales plan for the dealers including suggestion for penalty if the dealers are not fulfilling the objectives in time.

Dealership Appointment Letter content:

  • Subject: Letter of Authorization for {{NAME DISTRIBUTOR}}
  • Dear {{Mr./Ms.}} {{Last Name}},
  • We, {{NAME AUTHORIZED REPRESENTATIVE/MANUFACTURER}}, as the Authorized Representative/Manufacturer of the {{PRODUCT/SERVICES}} also listed in Attachment I, hereby Authorize:
  • The agreement is made between {{Company}} and {{Name Distributor}} on {{Date}} for appointing {{Name Distributor}} as the sole agent for the {{Company}} for selling {{Products/Services}} provided by the {{Company}}.
  • We have been appointed as the sole agent for your company for selling {{Products/Services}} created by you. We must have to sell at least {{amount}} in a month.
  • For doing this you will pay us our fees which has been regarded as the commission in the original agreement between. 
  • The commission will be directly deducted by us from the selling price of the {{Products/Services}}.
  • If we are not able to achieve the target in a month, then you will charge penalties on our commission.
  • We are glad to inform you that we are agreed to all terms and conditions of the agreement, and we are ready to act as sole agent for your company from the mentioned date in the agreement.
  • {{Company name (Registration Number) or Person name (ID Number) and address}}, as the distributor to distribute the listed {{PRODUCT/SERVICES}} on our behalf.
  • This Authorization shall remain in effect until our notification to the {{PRODUCT/SERVICES}} Authority in writing (either by postal mail, e-mail or facsimile transmission) that the Authorization is revoked subject to any conditions imposed by the Authority.
  • We undertake to provide all the necessary support and assistance to the distributor as may be required in relation to any matter involving the {{PRODUCT/SERVICES}} listed in Attachment I.
  • The enclosed Attachment II contains a sales target plan for the coming year, which we mutually can agree on actions to take and goals to achieve.
  • We acknowledge that any non-compliance with any condition issued by the agreed standards or those of the local Authorities, will result in the suspension or cancellation of the distributorship and registration.
  • We agree to furnish and assist the {{NAME DISTRIBUTOR}} with any request for information on the provided {{PRODUCT/SERVICES}}. 
  • If you are agreed to all the terms, then sign the duplicate copy this letter and send it to us.
  • On behalf of the {{COMPANY}} and especially myself, I am looking forward to a pleasant cooperation!
  • If I can be of any assistance, please let me know.
  • Thanking You.
  • Yours Sincerely,

After downloading this sample dealer appointment letter and filling in the blanks, you can easily customize the style, typography, details, and appearance of your Sales plan template. If this isn't the right letter that you are looking for, then certainly take a look at the other letters that has to offer. We have many letters ranging from cover letters to business letters and thank you notes.

The content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained this site constitutes a solicitation, recommendation, endorsement, or offer by Bizzlibrary or any third party service provider to buy or sell any securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the securities laws of such jurisdiction.


Ben A

The incentive suggestion in the file is very powerful!

Jeanne Don

Such a useful set of documents for dealership

Shanika Dorsey - DEU

Thank you for this work, so encouraging.

Amira Moon - NZL


Kiesha Berger - NZL

Grateful again, we couldn't have pulled this without this document

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