Digital Marketer Job Description

An effective digital marketing job description is vital when attracting the right talents. Use this Digital Marketer Job Description template for your inspiration when you need to create a job posting that is clear and concise.

How do you write a job description for a Digital Marketer?

When you are searching for a highly-creative digital marketing manager to lead our marketing team and  who can take responsibility for ensuring that the online presence, like website, is easily found by the target audience, this job description can be useful. In this position, the digital marketer will be responsible for all aspects of our marketing operations and he/she has a central goal to help grow the brand’s influence locally while also increasing brand loyalty and awareness. Your ideal candidate is someone with experience in online marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

This sample Job description explainer offers guidance on key sections that are important to include for clarity, as well as suggestions for promoting the position. It provides a list of duties, responsibilities, tasks, requirements, demands for setting job expectations and the employee's ability to perform the work as described. However, it’s often not construed as an exhaustive list of all functions, responsibilities, skills and abilities.

What does a Digital Marketer do?

Duties will include SEO and SEM – Optimizing website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website, planning, implementing, and monitoring our digital marketing campaigns across all digital networks. 

Responsibilities:

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.

Qualifications:

• Bachelor’s degree in marketing or relevant field.
• A minimum of 5 years experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

If you wish to use the content provided to make a functional job description, than you normally also need to includes relevant job details of the physical requirements, as well as certain movements that workers may encounter while on the job. This Digital Marketer Job Description template is fully editable and printable and can be used in Google Docs, MS Word or Pages format. Get this downloadable file now and customize it according to your needs.