The purpose of an email newsletter is to give those on your list updates pertaining to your business, products, and services. However, it’s not something that’s generally used for a hard sell. An email newsletter should feel like an update from an interesting, helpful friend, rather than a pushy salesperson.
How to use Free newsletter templates?
Follow these steps when writing an effective Email Newsletter:
1. Define the Goal and Specifics of Your Newsletters
When defining the goal of your newsletter, it is important to ask yourself a few questions first:
What do you want to achieve with your email newsletter?
What is the goal of your marketing efforts?
Do you want the subscribers to buy something?
Is your purpose to educate your readers?
Answering these questions is crucial. Your email newsletter content must align with these goals.
2. Share Valuable Content
Chances are, your email newsletter subscribers don’t want to hear about your products and services 100% of the time. People like to be informed of sales but selling shouldn’t be the primary focus of an email newsletter. Therefore, balance your newsletter content to be 90% educational and 10% promotional.
Focus on sending your subscribers educational, relevant, timely information. Unless you have exciting news about your product, service, or company, leave out the promotional parts.
3. Choose Your Primary Call-to-Action
Part of what makes a newsletter a newsletter is that you’re featuring multiple pieces of content with multiple calls to action. But, that doesn’t mean you should let those CTAs share equal importance.
Instead, let there be one head CTA. Just one main/important thing that you would like your subscribers to do. The rest of the CTAs should be “in-case-you-have-time” options. Whether it’s simply to click through to see a blog post or just to forward the email to a friend, make it super simple for your subscribers to know what you want them to do.
4. Use Good and Optimized Images
An interesting photo is a good partner to any well-written article. Therefore, choose an image that best suits your content and makes sure to use good quality, high-resolution images. But email is a little bit trickier. Most of the time, people won’t have images enabled.
Therefore, you’ve got to make sure your images have one essential component and it’s alt text. Alt-text is the alternative text that appears when images aren’t loaded in an email. This is important if your CTA is images. You want to make sure people are clicking even without the image enabled.
After downloading this sample template and filling in the blanks, you can easily customize the style, typography, details, and appearance of your Free newsletter template. If this isn't the right letter that you are looking for, then certainly take a look at the other letters that Bizzlibrary.com has to offer. We have many letters ranging from cover letters to business letters and thank you notes.
The content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained this site constitutes a solicitation, recommendation, endorsement, or offer by Bizzlibrary or any third party service provider to buy or sell any securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the securities laws of such jurisdiction.
Merilyn Wall - AUS
Thanks for the help
Truman Scott - GBR
Thank you for the Doc!!