Sponsorship Letter Samples and Writing Tips

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A letter of sponsorship is a little more extensive, contrary to a standard letter for fundraising which asks for donations, grants, contributions, voluntary work, auction items or other donations. It concentrates on developing a bond with and treats a potential donor like a partner, including providing rewards. A letter of sponsorship usually allows a company to contribute or endorse a non-profit organization to an event, charitable effort or for a long-term support. With the mandated tax receipt, additional support incentives such as preferential seating for a case, a speak-slot or advertisement inclusion will be given to the donor.

You will secure your sponsorship by the sponsor of your choice in a letter of sponsor, which is also often included in the sponsorship proposal. Not only can you ask for money, of course, but you can also detail what the cash can be used to encourage the sponsor to contribute.

How do you ask a company to sponsor you?

Dealing with sponsors is not an easy task. Especially making calls and sending letters asking for the sponsors requires a lot of care and attention. Below are attached some guides which you can follow while writing a sponsor letter:

  1. Choose a professional-looking letter format.
  2. Make introductory greetings for a good first impression. 
  3. Write the subject of the letter, in this case, it would be a sponsorship request letter.
  4. Write about the organization’s goals and purpose of why you require a sponsor.
  5. Mention in brief detail the outcomes that would result from the sponsor you require.
  6. Offer the business something in return. Like their advertisement etc.
  7. End the letter with appropriate greetings and words. 
  8. Mention your contact details like email id and bank account number specified for the sponsors.
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  • What different types of Sponsorship letters are common?

    • Sponsorship for Events: For many corporate sponsors, events hosted by your non-profit offer a great opportunity to get the word out;
    • Corporate Sponsorship Letter: When we talk about non-profit sponsorships, the first thing that typically comes to mind is a traditional corporate sponsorship in which a business signs on as a non-profit’s sponsor for a set period of time and reach potential new customers.
    • Sponsorship for Sports: When most people think of non-profit organizations, traditional philanthropies and charities tend to come to mind. However, there are many other organizations in your community that have pressing fundraising needs, including local sports teams.
    • Sponsorship for Schools: Schools are another kind of non-profit organization that people don’t typically think of when the conversation turns to fundraising. And yet, schools are among the most ubiquitous non-profit organizations out there simply because there’s a school in every community.
    • Church Sponsorship: Fundraising for your church can sometimes be a challenge. Even though your congregation tithes every Sunday, those contributions aren’t always enough to help support the operational costs of your church and fund projects like mission trips.
    • Food Donation Request Letter: Whether your non-profit is a family shelter, a faith-based charity, or even a school, sometimes you need to raise donations of items instead of raising money. A common example of this is accepting food donations.
    • In-Kind Sponsorship Letter: In the previous section, we touched on in kind gifts in the context of food donations. However, your non-profit can propose a sponsorship in which the partner provides in kind contributions of all sorts of goods.
  • What should be included in a Sponsorship Letter?

    The basic components of a sponsorship letter are as follows: an introduction to yourself and your opportunity, the reason you got in touch, information about your audience, your activation and sponsorship opportunities, and a mention of when you will follow up.

    When not to send a Sponsorship Letter?

    Your sponsorship letter is all written and polished using the information presented so far in this guide. Before you slap that stamp on, hold up! There are some instances where a sponsorship letter might not even be warranted.

     

    • You have no prior connection with the sponsor;
    • You forgot audience data;
    • The timeline is too tight.
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