7+ Startup Pitch Decks Examples
If you made it here, you are probably looking for inspiration to create a pitch deck for your own startup. We put together a collection of real fundraising decks from real startups. In total, these decks have raised over 400 million USD. These decks are a great example how awesome presentations contributed to the success of some most great startups. This collection contains the decks of companies like Airbnb, Tinder, YouTube, LinkedIn, MOZ and Foursquare.
Startups often need to prepare a “pitch deck” to present their idea/company to venture capital investors. These pitch decks typically consists of 10-20 slides in a PPT presentation and is intended to showcase the products, technology, financial outlook and team to the investors. Raising capital from investors ain’t easy and very time consuming. Therefore, it’s important that a startup absolutely nails its investor pitch deck and articulates a compelling and interesting story. The decks provided below are some good example that will help you create your own deck and make sure you understand what VCs and prospective angels need to see to make a decision in your favor.
Do’s and Don’ts when creating pitch Decks for VCs and Angels
Too many startups make the same number of avoidable mistakes when creating their first investor pitch decks. Here are some suggestions on what to do and not to do:
Pitch Deck Do’s
- Make sure to convince the viewer(s) why the market opportunity is huge.
- Include visually attracting and valuable graphics and images.
- Send pitch deck in a PDF format to VCs in advance of a meeting. Make sure they can download is barrier free and with no string attached.
- Tell a story that shows your passion for the business. Keep it compelling, memorable, and interesting.
- Demo your product as part of the presentation.
- Make sure to show that you have more than just an idea, and that you have gotten early traction on developing the product, getting customers, or signing up partners.
- Make sure VCs remember you.
- Make use of consistent font size, color, etc. throughout the slides.
- Don’t forget to include this wording within your deck: “Confidential and Proprietary. Copyright (c) by [Name of Company]. All Rights Reserved.”
Pitch Deck Don’ts
- Don’t make the pitch deck more than 20 slides long. Keep it short and to the point! (VCs have limited attention spans). Make use of the appendix if you want to include more.
- Pictures tell more than words. Don’t write long stories with to many bullets on each deck.
- Keep the financial basic. Don’t show to many details, as that can be provided in a follow-up meeting or call.
- Highlight the most key information in you decks that is interesting for those listening. Don’t try to cover everything in the pitch deck.
- Cut out the specific business jargon or acronyms. VCs are investors not experts in your field.
- Tak you competition serious. Often VCs invest in your competitors too!
- Don’t have your pitch deck look out of date. You don’t want a date on the cover page that is several months old.
- Don’t have a last decennia layout, graphics, or “look and feels.” A professional graphic designer can upgrade your pitch desk easily to make it to impress.
AIRBNB pitch deck
One of the most searched pitch deck at Google, probably because it’s one of the initial companies that successfully introduced the term “Sharing Economy”.
BUFFER deck with solid numbers
Buffer is a social media scheduling platform that helps you schedule content on Facebook, Twitter, Linkedin, Pinterest etc. This deck was used to raise $500k in 2011.
LinkedIN series B deck 2004
LinkedIn was founded in 2002 and is the most well known business-oriented social networking platform. The deck clearly shows the difference in web 1.0 and 2.0
Mixpanel deck, a 64 million+ USD investment
Mixpanel is a business analytics service company. It tracks user interactions within online web and mobile applications and provides extensive tools for targeted communication with them. This is the series-B deck for Mixpanel that helped them raise over $64 million in 2014.
Canvas Pitch Deck
Canvas raised 9 million USD with these decks
MOZ. The SEO company
Moz started out as a SEO company and supports ten-thousands of marketers across all inbound marketing strategies.
This series-B deck was used to raise over $18 million.
Foursquare Angel VC deck
Foursquare is a localized search-and-discovery service mobile app which provides local search results for its users. In 2009 they used this deck to get a 1.35 million USD investment.
A small extra: The Original Facebook Pitch Deck of 2004
It’s a photocopy so don’t expect high resolutions: